Synergy Logo Usage Guidelines

The Synergy logo is a key part of our brand identity. It must be used consistently to protect brand recognition across all platforms. 

Important: All uses of the Synergy logo must be approved in advance. Email artwork or mock-ups to keaton@kkckartshop.co.uk before printing or publishing.

Approved Logo Versions

  • Full-colour blue & white (primary version)
  • Single-colour white for dark backgrounds
  • Single-colour black for single-colour print or engraving

Clear Space

Maintain clear space equal to the height of the “S” in Synergy on all sides. No other elements should enter this space.

Minimum Size

  • Print: 20mm height
  • Digital: 100px height

Background Control

Do: Place logo on solid white or Synergy Blue, or uncluttered high-contrast backgrounds.

Don’t: Place on busy patterns, colours that clash, or low-contrast images without a solid panel.

Colour Codes

  • Synergy Blue: HEX #243F96 | RGB 36, 63, 150 | CMYK 94, 77, 0, 0
  • White: HEX #FFFFFF | RGB 255, 255, 255 | CMYK 0, 0, 0, 0

Prohibited Alterations

  • Do not stretch, squash, or distort proportions
  • Do not change colours outside the approved palette
  • Do not add shadows, effects, or gradients
  • Do not rotate or crop

For approved logo files and questions, contact marketing@kkckartshop.co.uk